Case study
5months
The Graduate and the Incident That Followed Him Online
An old local incident article jumped back to Page 1 in time to sink a final-round offer, with almost no positive identity online. The work gave recruiters a current, professional story that outranked a tired headline.
Industry
Job Seekers
Profile
24-year-old Recent Graduate
Challenge
Local news coverage of a physical altercation resurfacing during employment screening
The Reputation Management Challenge
A recent finance graduate had worked hard to build a strong academic record and secure his first serious graduate scheme opportunities. He was progressing through the final stages of a competitive recruitment process at a major financial services firm when an offer was unexpectedly withdrawn. The reason given was vague - "concerns identified during screening." Upon investigation, it emerged that a local news article covering a physical altercation - a street brawl involving the candidate and a group of others, reported by a regional newspaper 3 years earlier when he was 21 - had resurfaced in search results. The article, which named him, had been shared by an anonymous social media account 4 weeks prior, generating fresh inbound traffic and pushing it back onto Page 1 for his full name. Additionally:
• A social media post referencing the same incident had been shared across several platforms including Instagram and Facebook • His LinkedIn profile was sparse - a basic student profile with no professional substance • His only other Page 1 presence was a university society page with no professional relevance • There was no content online that reflected his current values, professionalism, or career ambitions
Two further graduate recruitment processes stalled at the screening stage without clear explanation in the weeks that followed.
Baseline Search Results & Reputation Audit
Our Reputation Management Objective
Our Reputation Management Strategy
- Made a formal editorial takedown request to the regional newspaper citing rehabilitation grounds and the absence of any criminal conviction - the newspaper agreed to de-index the article within 28 days
- Submitted a Google Search de-indexing request for cached versions of the article - approved within 35 days
- Engaged directly with Instagram and Facebook to request removal of posts sharing the original article under personal data and harassment grounds - both platforms actioned the requests within 3 weeks
- Built a comprehensive, professional LinkedIn profile from scratch - strong personal summary, detailed education history, internship and volunteer experience, skills endorsements, and written recommendations from two university faculty members and an internship supervisor
- Registered and published a personal professional website (firstname-lastname.com) - a clean, professional online home presenting his bio, career goals, and writing samples; indexed and appearing in search results within approximately 8 weeks of launch
- Published 4 substantive professional articles on LinkedIn on topics relevant to his target sector - financial regulation, graduate career development, and market commentary
- Created profiles on two graduate-specific professional platforms commonly crawled by employer screening tools
- Built an active, professional presence on Instagram and Twitter/X - curated content focused on finance, career development, and professional commentary, replacing the negative social footprint with a credible one
Month-by-Month Reputation Management Milestones
Swipe the row to see every period. Connectors show progress.
Reputation Management Results (5 Months)
- Local news article de-indexed from Google
- Social media posts sharing the incident removed from Instagram and Facebook
- Page 1 entirely composed of current, professional content
- LinkedIn, personal website, and professional platform profiles occupying top 5 positions
- Candidate received two new graduate scheme offers within 6 weeks of Page 1 stabilising
Business Impact & Reputation Management Outcome
A single incident from three years ago - involving no conviction, no ongoing legal consequence, and a person who had demonstrably moved on - no longer determined this candidate's professional future. His digital presence now reflects who he is: an ambitious, articulate, professionally engaged graduate ready to begin his career. The incident is gone. The person he has become is what employers find.
We work with job seekers facing exactly this kind of exposure. This was resolved through the same online reputation management engagement described here.
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